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Green Chair Marketing Group - The Six Simple Principles of Viral Marke
Dr. Ralph F. Wilson, e-commerce consultant, offers this guide that uses Hotmail.com as a classic example. Learn about strategic elements or see the elementary exercise provided.
http://www.greenchair.net/articles/viral-marketing.htm     [More Info...]

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The Six Simple Principles of Viral Marketing
The article, written by Dr Ralph Wilson, is reproduced by Sheila Webber of Sheffield University as part of her Markeitng and Library Information Page.
http://dis.shef.ac.uk/sheila/marketing/wilson.htm     [More Info...]

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Six Simple Principles of Viral Marketing
An e-commerce consultant defines viral marketing and six simple principles to learn how to use viral marketing principles in marketing strategies.
http://www.enetsc.com/ViralMarketing.htm     [More Info...]

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Seven Tricks to Viral Web Marketing
Provides seven basic tips to efficient viral marketing with use of videos as examples. Written by Thomas Baekdal.
http://www.baekdal.com/articles/branding/viral-marketin ...     [More Info...]

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Viral Marketing: Web Marketing Today
A basic theory of viral marketing including a list of annotated resources. Links to an article on "Viral Marketing Techniques the Typical Business Website Can Deploy Now."
http://www.wilsonweb.com/wmt5/issue70.htm     [More Info...]

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Viral Marketing ... how corporations buy PR to infect the Internet
Browse this Google Groups - sci.environment newsgroup that notes viral marketing as the technical term for what is commonly known as word-of-mouth advertising. Read the fully entry or browse relpies.
http://groups.google.com/group/sci.environment/browse_t ...     [More Info...]

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Viral Marketing: Wkipedia.org
Published by the wikipedia, the page describes viral marketing and advertising techniques that are used to introduce products or ideas using the internet to multiply the reach of the message.
http://en.wikipedia.org/wiki/Viral_marketing     [More Info...]

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Viral Marketing: ViralBuzz.com
Viral Marketing is any marketing technique that encourages web site, Internet, email or wireless users to pass on a message to other sites or users, creating a potentially exponential growth in the message's visibility and effect. Produced by ViralBuzz.
http://www.viralbuzz.com/viral_marketing.html     [More Info...]

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Viral Marketing: Voodoo Blogs
A blog about the main points to focus on when preparing a viral marketing plan. Bill Sweetman, a Vice President of Internet Strategy, reported on One Degree: Internet Marketing Insiders about his top 10 best viral marketing practices.
http://www.viralvoodoo.com/     [More Info...]

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Harvard Business School - The Problem with Viral Branding
Douglas B. Holt reviews his book, "How Brands Become Icons," discusses the power of cultural brands and how to create them. See the section entitled, "A short genealogy of Snapple."
http://hbswk.hbs.edu/archive/4499.html     [More Info...]

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